Promotional strategies are an integral part of the project's overall communication strategy, and thus reflect the project's audiences and their needs, as well as the project's USP and editorial messaging. Our new digital monitoring offering, (VARID) complements our promotional and analytics services allowing clients to monitor communication activities while they are being implemented and therefore make the right decisions every time.
In practical terms, promotional activities should both influence and reflect your:
- content strategy: Is your content suitable for content marketing? Will it be sharable via social media?
- site architecture: What landing pages and site services are you going to promote to which audience?
- event and media strategy: What sort events do your audiences attend? What sort of media do they read, and what social media platforms do they use? Why?
- publication strategy: what sorts of content would your users prefer to read offline?